Missed the 2nd ASEAN Summit? You Missed the Industry’s Turning Point

1. The Turning Point: Why This Summit Mattered

For a decade, ASEAN has been gaining strength as a fast-growing hub in global manufacturing, logistics, and sustainable industry transformation. With China’s ban on recovered paper imports reshaping global fiber flows, the world needed a new anchor for recycling, packaging, and pulp-driven growth.

The 2nd ASEAN Pulp & Paper Summit, held on 10-11 November 2025 in Ho Chi Minh City, Vietnam, emerged as the defining gathering where industry leaders confronted this shift and mapped the region’s role in the global circular economy.

Supported by key associations including MPPM A, APKI, VPPA, CPICC, and CRRA, the summit advanced the conversation on recycling, containerboard, paper manufacturing, packaging trends, end-user dynamics, and new recycling technologies.

2. The Shift in Power: Who Showed Up & What It Signaled

Instead of viewing ASEAN as a supporting player in global fiber and paper markets, the summit reframed the region as a central driver of future industry growth.

Delegates by Industry Sector

  • Manufacturer
  • Supplier
  • RCP Supplier
  • Trader
  • Association & Consultant
  • Others

Delegates by Position

  • CEOs, VPs & Senior Executives
  • Directors & Managers
  • Others

Delegates by Region

  • China
  • Malaysia
  • Vietnam
  • Indonesia
  • Thailand
  • Other ASEAN
  • Europe
  • US & Canada
  • Others

With representation from these segments and regions – across 23 countries – the message was clear:

ASEAN is now a global nexus for decision-making in the pulp, paper, and packaging value chain.

3. The New Landscape: What Patterns Are Emerging

Across presentations and discussions, a series of strategic patterns became unmistakable:

Pattern 1 – Rising Global Powerhouse

ASEAN’s growing middle class, manufacturing strength, and regional trade frameworks are transforming it into a major center of economic expansion.

Pattern 2 – A Booming Pulp & Paper Industry

Driven by packaging demand, recycling shifts, and new investments, the region is seeing rapid expansion in:

Containerboard capacity

AOCC-based recycled fiber operations

Converting and corrugating projects

Pattern 3 – Circular Economy as the New Engine

Recycling, fiber recovery, and circular manufacturing are no longer optional — they form the operating system of ASEAN’s industrial future.

Pattern 4 – Policy-Driven Opportunity

China’s RCP ban accelerated the relocation of fiber sourcing, recycled pulp production, and packaging operations into Southeast Asia.

This shift positions ASEAN as a leading RCP import hub and recycled-fiber innovation zone.

Pattern 5 – Investment Waves Increasing

Capital is flowing across the chain:

  • Recycled pulp
  • Containerboard lines
  • Waste recovery and screening
  • Advanced machinery technologies

ASEAN’s momentum is unmistakable – the region is emerging as a Circular Manufacturing Power Corridor.

4. The Path Forward: What Companies Must Do Next

ASEAN is not preparing for the future – ASEAN is the future of circular fiber, packaging, and sustainable production.

And the summit delivered a practical strategy:

Step 1 – Re-align Fiber Sourcing

Strengthen RCP procurement networks into ASEAN as it becomes a major importer and converter of recovered fiber.

Step 2 – Re-position Production Footprints

Invest in containerboard, recycled pulp, packaging lines, and converting capacity across Vietnam, Malaysia, Indonesia, and Thailand.

Step 3 – Re-think Sustainability Technology

Adopt scalable circular technologies showcased during the summit:

  • High-yield fiber recovery
  • Energy optimization
  • Advanced recycling systems
  • Mill performance upgrades

This forms a repeatable path for mills, suppliers, recyclers, and investors to integrate into the ASEAN Paper Cycle.

Speaker Lineup

  • Carson Chan (ANDRITZ)
  • Colin Chng (Suzano Singapore)
  • Davis Qiu (APP)
  • Dennis Wakabayashi (The Global Voice of CX)
  • Emily Sanchez (ReMA)
  • George Xu (Yunda Paper Machinery Co., Ltd.)
  • Hannah Zhao (Fastmarkets RISI)
  • Hoang Trung Son (VPPA)
  • Ilkka Kuusisto (FI Consulting Pte Ltd)
  • Julia Ettinger (EuRIC)
  • Kevin Sun (Shanghai Qingliang)
  • Lan Tran (AB-InBev)
  • Levi Li (RUIZHIXIN Consulting)
  • Liana Bratasida (IPPA)
  • Liêu Kiên Cường (VPPA South Branch / Thuan An Paper)
  • Matthew Seidner (McKinsey & Company)
  • Nick Chang (Fastmarkets)
  • PAN Tianyi (Sun Paper)
  • Peter Ma (Kadant)
  • Rendy Ren (China Resource & Recycling)
  • Sampsa Veijalainen (Fastmarkets RISI)
  • Shawn Wang (Fastmarkets RISI)
  • Somnath Ray (AFRY Management Consulting)
  • Sompob Witworrasakul (SCG Packaging PLC)
  • Susan Cornish (Insight + Action)
  • Tao Xiaopeng (Baotuo Paper Machinery)
  • Tuomas Pesonen (Valmet)
  • Vivian Ou (WM)
  • William P. Moore (Moore & Associates)
  • Winardi Suhardja (Solenis)

Host & Supporting Organizations

Hosts

  • RUIZHIXIN Consulting
  • Vietnam Pulp & Paper Association (VPPA)

Supported by

  • CPICC
  • APKI
  • MPPM A
  • China Resource Recycling Association
  • Recycling Europe
  • GDPA

Sponsors

Golden Sponsors

  • ANDRITZ
  • UNDA
  • KILA
  • Solenis
  • Valmet

Silver Sponsors

  • Kadant
  • Baosuo
  • Baotu

Exhibitors

Aokai, Axier, Lehler, Emin, Sichuan Gaoda, Hasten, Vista Technology, Hua Jin Da, Jingxin, PingAn Paper Machine, POI-Tech, Rich Zone, Shuangyuan Technology, Sicer, Topocac, Wanda Power, YingFeiTe, Zony Valve, and more.

5. The ASEAN Crest: What This Summit Truly Revealed

The Paper Crest of the event stands clear:

The 2nd ASEAN Pulp & Paper Summit has solidified ASEAN’s role as the emerging epicenter of global paper, packaging, recycling, and circular economy transformation.

With world-class speakers, influential delegates, strategic investments, and cross-border collaboration, the region is now building a new industry architecture:

The ASEAN Circular Paper Arc – where fiber, recycling, technology, and manufacturing converge into a powerful growth engine.

The future of global paper truly flows through ASEAN.

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